RBC Bank US wanted to create a website for Canadian expats and snowbirds living in the United States to manage their finances more easily. Once the user research was carried out by client, my team and I were in charge of designing the user interface in accordance with the bank's design language. Together with eye-catching images, consistent branding and web structure, I worked on the visual design from initiation to launch.
• UI design
• Image sourcing
The website consists of pages that provide the user with their specific banking needs. There is a clear hierarchy of information and content in order to guide the user through the site experience.
RBC Online Banking
The team also worked on a customized web app that would function within the Cross-Border website. This tool was designed for snowbirds who need access to banking while living in the U.S. It was important to take into account how a retiree would sign up for online banking on mobile, so making it intuitive to this older age group was key.