Project Summary
Heavy is an alternative music experience dedicated to super music fans. Now you can stream live concerts, shop merchandise, find out the latest news and support your favourite bands all in one convenient place. No more messing around.
Deliverables:
• User research
• UI design
• Branding
• Image sourcing
Branding
To support the Heavy concept, a darker palette contrasted with vibrant hues and bold elements were selected. Connecting alternative music fans to a feeling of raw excitement and energy place importance on a recognizable visual identity seen in the alternative music community for generations.
Contemporary blackletter font exemplify loud and unique music like metal and electronic.
Array of UI cards featuring artists from all alternative genres.
UI Design
The design was kept simple and clean in order to let the images and other important content shine through the experience.
